The idea
We are interested in studying businesses whose value can be explained through the experience of the people who would use them. We want to explore ideas that improve access to services, simplify processes or support better production, starting with a specific need.
Each proposal would need to explain how it would work, what resources it requires and where its revenue would come from. We would take it in stages: listen, design, test on a small scale and review the results before expanding the project.
The purpose
Connect entrepreneurship with useful solutions that people can access and sustain economically.
How we envision it
Start with a clearly defined problem, listen to the people experiencing it and assess a solution before expanding it.